McDonald's Introduction to Avant-Garde Film

McDonald seems to have little faith in audiences and traditional cinema around the world. The general statement that a "traditional" theatre audience would watch an avant-garde film and only state, "That was too long," is very presumptuous on McDonalds part.

Not to mention, the poor Lumieres, who were merely trying to show audiences new exciting things, and also advertising their new technology at the same time. I'm almost positive they weren't thinking how their single continuous shot format created, "a sustained examination and appreciation of subjects for their wholeness". Rather, the Lumieres probably didn't have the technology to create anything other than one continuous shot.

McDonald's introduction to avant-garde was verging on over-analyzation of history and a complete disregard for any merits conventional cinema had to offer.